01focus
Retail systems
What 500+ touchpoints teach about design systems and rollout.
journal / notes from the practice
Journal
Short notes on creative direction, product, culture and founder work.
02proof
Museum retail
Wayfinding, customer movement and the retail encounter.
03proof
Venture technology
Brand, GTM, digital presence and physical experience in one brief.
04proof
Spatial strategy
Why rendering and mockups matter before build money is spent.
05proof
Brand and experience
Cashwraps, stores and mobile exhibitions as connected encounters.
06proof
Hospitality and discoverability
A place needs a proposition, a route to find it and a reason to return.
07proof
Creative direction
The real decision behind the brief.
08proof
Retail and cultural infrastructure
From retail and fashion to Countercult.
09proof
New York / Berlin / global
Working across markets and contexts.
10proof
Artists and public work
Artists building their own routes into culture and public life.
11proof
Full professional record
Art, design, product, business development and culture.
12proof
Cultural access
Access, relationships and opportunity.
13proof
AI and the public record
A separate third-person analysis of how cultural records shape AI systems, not an account written in Shona Neary’s voice.
14proof
Culture and social learning
What people learn from one another and carry into the next encounter.
15next
AI and artistic authorship
The artist’s judgment, cultural data and what should remain human-led.
continue through the record
Read: culture is how we learn to live together ↗Read: the artist is not the tool ↗Read the Countercult culture essay ↗Read the Sketchy Shona culture essay ↗Read: the synthetic extraction crisis, a third-person analysis of AI and the public record ↗Read: building Countercult changed how I think about data and design ↗