01focus
Retail work
Retail rollout, store design, exhibitions, branding and product development.
journal / professional record
From retail to cultural infrastructure
From retail, store design and exhibitions to Countercult.
02proof
Customer experience
Creative direction has to work in real spaces, products and audiences.
03next
Why Countercult belongs in the record
Countercult is the founder-built extension of that practice into technology and cultural infrastructure. It brings together research, editorial, software, local networks, public discovery and paid opportunity. I did not leave creative direction behind to build it. I widened the same concern into a system.
continue through the record