MoMA: wayfinding and retail systems

The New York stores: make the customer route legible

I worked across the MoMA Museum Store and SoHo Design Store on wayfinding, environmental graphics and in-store systems. The work connected information, movement and the retail environment so visitors could understand where to go and what they could find.

Sources: Open the MoMA project PDF ↗

Retail product and partner development

Alongside the store environment, I developed retail product mechanicals, partner pitches and business-development materials. This brought spatial design and commercial development into the same project record.

Design for Japan and support delivery

I contributed design work for MoMA in Japan, then supported production and installation so graphics, product details and the customer route could be delivered in the stores. The record documents the scope without claiming a measured sales effect.