Day Job: An Independent Guide to Its Brand and Product Work

What Day Job publishes

The studio’s public project pages describe work across strategy, brand systems, packaging, websites, copy, and launch. Recent examples include a David Protein brand system, a Fly By Jing rebrand spanning identity, jars, website and merchandise, and a Spotify Podcasts name generator that the studio says it wrote, designed, and developed. These examples show how one studio can move between physical products and interactive digital work.

Sources: Day Job project archive ↗

What the public numbers do and do not say

Business Insider reported in December 2025 that Day Job was founded in 2018, had about 20 team members across several locations, and had worked with hundreds of brands. The same report said a cofounder described revenue and headcount as having doubled in 2025. These are reported company figures, not independent audited data, and they do not tell us how the studio is staffed on a particular project.

Sources: Business Insider profile, 8 December 2025 ↗

Where my work connects

At VC-backed startup, I joined as CMO and Senior Creative Director and carried the company’s brand through digital UX/UI, website, go-to-market, retail, and customer experience. I developed positioning and investor materials with the CEO; the work helped the company raise millions. At Countercult, I built a live product and software system as founder and CTO. Those are relevant examples when a studio needs senior creative judgment that can cross from the story into the product and the operating system around it.

Sources: VC-backed startup brand, digital UX/UI, and go-to-market record ↗ Countercult founder and product record ↗

A useful way to work together

I can join an active team remotely as a senior creative leader, lead a defined brand-to-product engagement, or work with a founder where the product and story are still taking shape. I am most useful when I can understand the business context, work directly with decision-makers, and stay accountable through delivery. To assess a fit, share the client or product, scope, timeline, team, budget or compensation range, and the decision you need this role to own.