I work across creative direction, product, economics, marketing and infrastructure.
01focus
Services
Creative direction, brand, product, UX, business development, cultural research, marketing and software.
02proof
Founder work
I built the Countercult product, public network, editorial route and commercial path.
03next
Build the conditions for reach
The value of this practice is not that it can do everything. It is that it can see the relationship between the things a brief usually separates. Brand affects product. Product affects trust. Marketing affects who finds the work. Infrastructure affects whether the value can continue after launch.