journal / brand and experience

Brand systems and customer experience

A brand has to work in the cashwrap, store, exhibition, product and conversation.

01focus

The encounter is the work

The archive includes the P.A.V.E. and Ann Inc. cashwrap experience, Cotopaxi store design and The Creatives mobile exhibition design. They are different environments, but each asks the same question: what should a person understand, notice and do here?

02proof

Systems leave the screen

A store layout, a cashwrap, a mobile exhibition, a wayfinding system or a product mechanical is a brand decision in use. The visual language has to survive movement, distance, material, production and the time a person gives the experience.

03proof

Keep the claim honest

The Behance archive is visual evidence of these projects, not a source for invented commercial metrics. What it does show is the range of the practice: retail, architecture, exhibition design, product thinking, visualization and digital to physical experience.

04next

Direction has to reach the people using it

This is why I move between creative direction, product strategy, experience design and market context. The work is stronger when the people making the thing and the people encountering it can both understand what the brand is trying to do.

continue through the record

Read about creative direction and brand architecture ↗Read from retail to cultural infrastructure ↗Read about the experience economy ↗Discuss a brand or experience brief ↗