journal / spatial strategy

Visualize the experience before it is built

A spatial idea becomes more useful when a team can discuss its appearance, use and implementation.

01focus

Make the physical decision discussable

For the VC-backed startup Ku’damm store concept, I used Blender and Rhino in AI-assisted spatial exploration, developed the floor plan and led engineers and builders through the physical build within a constrained budget.

02proof

Mockups and documentation in the project record

For Tommy Hilfiger, I created 3D mockups alongside production-ready mechanicals, documentation and supplier handoffs for a standardized retail system spanning more than 500 U.S. touchpoints. For the MoMA in New York City and Japan, my work included partner decks, wayfinding, retail product mechanicals, and window and in-store installation support. These records describe the scope of the work, not a measured sales result.

03next

From concept to implementation

Spatial exploration gives a team a concrete proposal to discuss against the brief before it is built. Each project still depends on its own requirements, production decisions and budget.

continue through the record

Read the Tommy Hilfiger rollout record ↗Read the MoMA wayfinding record ↗Read brand and GTM as one system ↗Discuss a spatial or experience brief ↗