about / shona neary

About Shona Neary

Senior creative director, product builder and creative consultant based between NYC and Berlin, working with teams across markets globally.

01focus

Brand, product and culture

I work across identity, products, experiences, technology and market entry.

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Founder work

I founded Countercult as cultural infrastructure connecting local intelligence, creative networks and paid opportunity.

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A record with reach

Selected relationships include the MoMA in New York City and Japan, Tommy Hilfiger, Ann Taylor, Sunday Natural and venture-backed startups. Sketchy Shona is the artist-led practice. Countercult is cultural infrastructure. Shona Neary is the founder and creative lead connecting the work.

continue through the record

Read the practice ↗See selected work ↗Visit Countercult ↗Enter Sketchy Shona ↗