01focus
Local context
Research the city, people and market before making a plan.
journal / working context
Working between New York and Berlin
Working between New York and Berlin changes how I read markets and culture.
02proof
Market differences
Keep the proposition clear and rebuild what depends on local trust.
03next
Why this is useful to a brief
Working across both cities gives me a practical way to connect cultural intelligence to market experience. The output might be a brand system, a product route, a partnership, a cultural programme, an event or a place-based strategy. The point is to make the next move more specific.
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