SHONA NEARYNYC / Berlin / Global
Shona Neary/record / selected work

record / selected work

Selected work

Selected work across brands, products, culture and Countercult.

01focus

VC-backed startup / venture-backed startup

I led the full creative remit across brand, product, go-to-market, customer touchpoints, retail and production. Company positioning and investor decks I developed with the CEO helped raise millions.

02proof

Countercult / founder-built cultural technology

I founded and built open-source cultural infrastructure connecting local knowledge, creative networks and paid opportunity.

03proof

Tommy Hilfiger / fashion retail

Retail design systems and production across more than 500 U.S. touchpoints.

04proof

MoMA / institutional retail

Business development and retail design for the New York City and Japan stores.

05proof

Independent visual experiments / image and motion

I make playful visual studies across imagined spaces, studio identities and moving images, using Blender, Adobe software, AI tools and other programs. These are self-initiated explorations, not client campaign work.

06proof

Ann Taylor / fashion retail

A Blender-designed cashwrap and 3D-printed prototype helped win the bid; the work became Ann Taylor’s GlobalShop showroom experience.

07proof

Sunday Natural / consumer retail

I helped design and produce the 2026 launches on Berlin’s Ku’damm and in Hamburg.

08proof

THE FLOOR / artist-owned brand and programme

My artist-led Berlin concept brings an artist residency, home, studio and project room into one cultural programme.

09proof

Whole Festival / fine art and live culture

I co-created the Beach Stage with lead creative director Eva Garland and painted approximately 40% of the stage.

10proof

Social Chain / digital marketing

I worked as a freelance Art Director at Social Chain’s Berlin branch. I signed an NDA, so I do not identify campaign clients or share confidential work. Public examples of the agency’s services include social listening, trend analysis, strategy, social-brand toolkits and communications playbooks.

11next

Fendi and Versace / luxury retail

Text-only credit for store-concept renderings and direction for a mall and Miami flagship, with public detail limited due to NDA.