journal / retail experience

Ann Taylor P.A.V.E.: from cashwrap concept to GlobalShop

Ann Taylor / P.A.V.E. project image archive key image — Ann Taylor / P.A.V.E. project image archive

We took the P.A.V.E. brief from a pitch to a designed, prototyped and buildable cashwrap. Ann Taylor selected the concept, then used it as a showroom experience at GlobalShop in Las Vegas.

01focus

The brief: solve a retail experience and fabrication problem

I developed the P.A.V.E. cashwrap concept for an Ann Taylor pitch with Bernstein and FIT. The design had to work for customers at the point of purchase while giving manufacturers a form they could assess and build.

02proof

Move from 3D concept to physical prototype

I designed the cashwrap in Blender, then made a 3D-printed prototype so the team and manufacturers could evaluate its form and feasibility. The prototype helped turn a visual proposal into something people could examine in three dimensions.

03next

The selected concept becomes the showroom

Our team won the bid. Ann Taylor used the work as its showroom experience at GlobalShop in Las Vegas and flew the project team to the conference. The result connects concept design, prototyping and a real retail-industry presentation.

Ann Taylor / P.A.V.E. project image archive Image 1 — Image 1 of 5

Ann Taylor / P.A.V.E. project image archive Image 2 — Image 2 of 5

Ann Taylor / P.A.V.E. project image archive Image 3 — Image 3 of 5

Ann Taylor / P.A.V.E. project image archive Image 4 — Image 4 of 5

Ann Taylor / P.A.V.E. project image archive Image 5 — Image 5 of 5

continue through the record

Read about brand and customer experience ↗See selected work ↗Read about rendering before build ↗Discuss a retail or experience brief ↗