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Local market research
Market entry starts with local artists, operators, founders, venues, agencies and institutions.
journal / cross-border work
New York and Europe connected through creative direction, context and market entry.
Market entry starts with local artists, operators, founders, venues, agencies and institutions.
Creative direction, product strategy, partnerships and market context.
New York can bring scale, ambition and commercial pressure. Berlin can bring a different relationship to independence, subculture, experimentation and access. The value is knowing what can travel, what needs translation and what should stay local.
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