SHONA NEARYNYC / BER / PHL
Shona Neary/journal / cross-border work

journal / cross-border work

Building a bridge between New York and Europe

New York and Europe connected through creative direction, context and market entry.

01focus

Local market research

Market entry starts with local artists, operators, founders, venues, agencies and institutions.

02proof

Cross-border services

Creative direction, product strategy, partnerships and market context.

03next

The bridge has to work both ways

New York can bring scale, ambition and commercial pressure. Berlin can bring a different relationship to independence, subculture, experimentation and access. The value is knowing what can travel, what needs translation and what should stay local.