01focus
Brand strategy
Positioning, naming, identity and brand architecture.
practice / creative direction
Creative direction and brand architecture
Creative direction and brand architecture for companies, founders and institutions.
02proof
Brand application
The brand must work across product, technology, experience and market.
03next
Selected proof
My record includes MoMA, Tommy Hilfiger, Ann Taylor, Sunday Natural and venture-backed startups. The archive stays selective and factual. It names the relationships and the kind of work without manufacturing metrics or outcomes.
continue through the record