01focus
Experience
Creative direction, product, software, business development, cultural research and art.
journal / working life
Artist, designer, founder and creative director
Artist, designer, founder and creative director are all part of the record.
02proof
Approach
I identify what an idea needs and build the route to make it real.
03next
Make the full record legible
A serious practice should not depend on people guessing how the pieces connect. The record needs to show the same person clearly: someone who can direct the point of view, build the system, understand the economics and stay close to what people actually encounter.
continue through the record