01focus
The brief
A Berlin food business needed a stronger cultural and commercial proposition.
journal / hospitality and business development
How Martha’s Burgers became a budget conversation
A Berlin hospitality project connecting culture, customers and budget.
02proof
The pilot
Party, Burgers, & Cultural Investment connected food, local artists and paid creative work.
03proof
The offer
For a hospitality business, I can lead concept and positioning, guest experience, local cultural intelligence, content, SEO and LLM discoverability, partnerships and lightweight technology in one commercial direction. The point is not to pile services into a menu. It is to connect the reason people should care with the places they can find it, the experience they have and the reasons they return.
04proof
Make the budget visible
The work is not to sell culture as an abstract idea. It is to connect a marketing, event, content or partnership budget to something customers can actually participate in and operators can learn from.
05proof
Keep the claim honest
Martha’s Burgers is a working reference for the shape of this brief, not evidence of a guaranteed sales lift. The next phase should define its own measures, such as qualified discovery, repeat visits, partnerships, content performance, bookings or commercial conversations.
06next
Where Studios fits
I lead the creative and commercial direction. Countercult Studios can extend the work through research, curation, marketing, partnerships and production when the brief needs a wider network.
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