availability / fractional and fixed-term leadership
Bring me a launch, product, experience or market challenge that needs connected creative and commercial ownership. I work directly with founders and teams through fractional leadership, a fixed-term embedded role or a focused project, between NYC and Berlin and with remote teams internationally.
commissioning / connected ownership
Choose the situation, not a bundle of every service. These are ways to scope my leadership; the remit and measures of success are agreed for the actual team and brief.
What I own: Company proposition, brand architecture, website, launch materials and the customer-facing experience. I carry the direction into delivery with the team.
The product, story and experience can be decided together rather than treated as disconnected briefs.
What I own: The user and operating need, product strategy, UX, prototype, information boundaries and a practical implementation plan.
Creative judgment is connected to actual software-building experience and the conditions under which people use the product.
What I own: Creative direction, customer journey, retail or spatial experience, visualization, production-ready documentation and supplier handoffs.
The direction has to remain coherent when people encounter it and when other teams produce it.
What I own: A repeatable design system, mechanicals, documentation, mockups and clear installation and production handoffs.
Institutional and large-scale retail work requires a direction that can be reproduced, not just a strong initial concept.
What I own: Cultural research, local context, curation, partnerships, public records and the relationship between participation and paid work.
The cultural relationships and operating model are part of the work, rather than decoration around a commercial idea.
What I own: Proposition, creative and product context, audience, local relationships and the customer experience that needs to travel or change.
Cross-border creative work needs cultural and commercial judgment alongside a consistent direction.
Direction for a brand, product or launch.
Visual direction and delivery for campaigns, experiences and cultural projects.
I help a founder or team bring the proposition, product, story, partnerships and audience together when the company is expanding and the next move cannot stay in a deck. I have built that relationship from the founder side through Countercult.
For teams moving between New York, Berlin, Europe or the wider US, I can hold the creative and commercial direction while the company learns what needs translation, what can travel and which local relationships matter.
A short email is enough: what is happening, who is involved, when it needs to be ready, the working format and the budget range if it is known. I can respond with a relevant selection, a recommended shape and a realistic start date.
My record includes the MoMA in New York City and Japan, Tommy Hilfiger U.S. retail work, Ann Taylor, Sunday Natural, New York Times DealBook, Lidl, venture-backed startups and founder-built technology.
core capabilities
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