01focus
Physical spaces and events
Pop-ups, exhibitions, retail, events and cultural partnerships create participation.
journal / experience economy
Experiential strategy and physical spaces
Experiential strategy connecting digital products with spaces, events, retail and participation.
02proof
Customer journey
Link the customer journey, visual system, product, space and follow-through.
03next
The opportunity is cross-functional
I work with founders, brand directors, agencies and cultural organisations on the space between strategy and what people actually do. The brief might be a product launch, retail activation, exhibition, partnership or market entry. The question is what the audience should be able to experience here that they cannot experience somewhere else.
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