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journal / retail systems

Tommy Hilfiger: U.S. visual merchandising rollout

Open the original Tommy Hilfiger project PDF preview
Open the original Tommy Hilfiger project PDF

For seasonal Tommy Hilfiger rollouts, I worked on a standardized visual merchandising system spanning more than 500 U.S. touchpoints. The design had to make sense in an approval deck, translate into buildable components and arrive with enough documentation for production teams to carry it into stores.

01focus

The assignment: consistency across a large retail system

I led in-store touchpoints for seasonal rollouts across more than 500 U.S. locations. I prepared CEO- and board-facing approval decks so decision-makers could assess the direction before it moved into production.

02proof

Develop the visual merchandising system

I translated the approved direction into production-ready mechanicals and installation mockups. The work had to explain the design clearly enough to support review, fabrication and installation across different storefronts.

03next

Carry the design into production

I prepared production documentation and coordinated supplier handoffs. The project PDF shows the visual system and the materials used to communicate it; this record makes no unsupported claim about sales lift or shopper behavior.

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See selected work ↗Read creative direction and brand architecture ↗Read about rendering before build ↗Discuss a rollout or brand system ↗