Creative director, strategist & product builder for global brands and startups.
I lead creative direction and product strategy across digital and physical customer touchpoints, from discovery through purchase. I use AI prototyping to test ideas, drawing on my American perspective and work between the U.S. and Europe.
Selected work and founder-built products
My record includes MoMA, Tommy Hilfiger, Ann Taylor, Sunday Natural, venture-backed technology teams and Countercult.
AI product strategy and prototyping
I help teams shape AI products around real user needs, from product definition and prototype to a practical build plan. I start with the work and the people involved, not with a model.
Read about the service and Countercult case study