market / eu-us / cross-border growth

EU-US cross-border growth and market entry

EU-US creative direction, product strategy and cross-border market entry.

01focus

Market entry

What travels, what needs rebuilding and who already carries trust.

02proof

Cross-border services

Creative direction, brand, product, partnerships and local context.

03proof

New York, Berlin and the wider bridge

New York offers scale, ambition, capital and commercial pressure. Berlin offers a different relationship to independence, subculture, experimentation and access. Europe is not one market and the US is not one audience. The work is to understand the distinctions and still build a coherent route.

04next

A founder-level role

I am most useful when the company needs one person to hold the relationship between proposition, product, market, culture and commercial opportunity. Countercult can extend that role with technology, research, local intelligence, partnerships, production and business development.

continue through the record

Read about cross-border growth and market entry ↗Read the Berlin culture technology page ↗Read the New York venture technology page ↗Read the Countercult founder record ↗Discuss an EU-US brief ↗