near-term focus / transatlantic startup expansion
I help founder-led and venture-backed teams connect proposition, product, brand, launch and market context across New York, Berlin and wider US and European markets.
A company can have a strong idea and still lose time between the founder, product, brand, marketing, partnerships and the market. I step in when the work needs one senior person to connect those decisions and move the brief forward.
I can lead the proposition, clarify the audience, shape the product and experience, direct the brand, set the launch route, and identify the partnerships or local context the next market requires. The work can be strategic, hands-on or both.
New York, Berlin, Europe and the wider US are not one audience. A useful expansion keeps the company recognisable while changing the language, proof, partnerships, customer route and cultural assumptions for the place it is entering.
The record includes VC-backed startup positioning and investor pitch decks that helped raise millions, founder-built open-source software through Countercult, work for the MoMA in New York City and Japan, and Tommy Hilfiger design and creative direction for U.S. retail. The common thread is carrying a point of view through a complex system.
Bring the expansion, launch or internal handoff that is stuck, along with the people involved and the decision that needs to be made. I can recommend a focused fractional role, a fixed-term lead, or a wider brief through Countercult Studios when the work needs more research, local intelligence, production or partnerships.
core capabilities
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