founder record / countercult
I founded Countercult to build technology and economic infrastructure that helps local culture participate in local economic life.
The current system connects the public Network, protected member Exchange, paid Studios delivery and a client-held Fund. Clients pay artists and Studios separately. Automated holding and routing are future development. These are distinct product and commercial layers, not an automated marketplace.
I built product UX/UI, software, roadmap and architecture, led engineering collaborators, and set the information, consent and privacy boundaries that connect public cultural knowledge to protected member workflows.
I led Countercult’s creative direction, identity, brand expression, marketing and product storytelling. The visual and editorial system makes the work legible across software, public culture, community participation and commercial partnerships.
The infrastructure is designed to connect existing cultural capacity with commissions, procurement, partnerships, and local or visitor spending, helping culture participate in ordinary cashflow. Broader locally governed deployments and licensing remain future directions, not live products or measured outcomes.
Countercult is artist-founded economic infrastructure. Sketchy Shona is my artist-led visual and cultural practice. I bring them into relationship through my work, without treating them as the same brand or product.
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