SHONA NEARYNYC / Berlin / Global
Shona Neary/journal / artist-led spatial practice

journal / artist-led spatial practice

THE FLOOR is my own artist-led brand and cultural programme

THE FLOOR is my own artist-led brand, concept and cultural programme in the property sector. It brings an artist residency, my home and studio, and a project room together in Berlin. It is connected to Countercult but remains distinct.

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A lived, working space

THE FLOOR brings residential life, studio practice and project space together. I welcome artists for stays and provide shared creative areas, while keeping the home context and the residency offer clear.

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The brand, concept and cultural programme

I own and shape THE FLOOR as an artist-led brand and programme. The residency, shared studio and project room give that concept a lived setting. I host artist stays and occasional invitation-only salon nights, and have connected the programme with 48 Stunden Neukölln, Klunkerkranich and StickerApp.

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A distinct but connected practice

THE FLOOR is my place-based cultural programme, not a Countercult product or commercial venue. Countercult provides a separate public network and technology layer. The relationship connects cultural infrastructure to a lived place without merging the two identities.

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What I am building

I develop the conditions, relationships and programme through which artists can live, work and meet. THE FLOOR is not simply a room I host. It is a concept and artist-led platform for cultural work, developed through its residency, space and public collaborations.

THE FLOOR project-space image record Image 1
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THE FLOOR project-space image record