01focus
For Berlin agencies and direct teams
I partner with creative, brand and experience agencies, as well as direct teams, when a brief needs senior creative direction across product, technology and local cultural context.
location / berlin / agency creative direction
Berlin creative direction for agency briefs
I work with Berlin agencies and direct teams when a brief needs senior creative direction across culture, product, technology, local context and market entry.
02proof
Berlin Countercult work
I founded Countercult and built its open-source cultural software, public Network and paid Studios route. Berlin records include cultural curation and production for Klunkerkranich, a Zalando Pride programme, and Most Wanted: Music.
03proof
For companies entering Berlin
I help companies and institutions understand what they are actually entering: a specific market with its own operators, audiences, histories, tensions and opportunities. The work can include proposition, product, partnerships, hospitality, events, cultural programming, local activation and the route after launch.
04next
For Berlin companies looking outward
I also help Berlin-based companies translate their proposition into New York, the US or a wider European context without flattening what makes the company specific. That requires a stronger story, a sharper product route and the right bridge between local credibility and new reach.
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