location / new york / agency creative direction
I work with New York agencies and venture teams where brand, product, technology, culture and European market entry meet.
I work with New York agencies that need senior creative direction and product thinking on a live brief, and with founders and brand teams connecting a proposition to a product or market. My practice links New York with Berlin and Europe rather than treating each place as a separate silo.
My confirmed client record includes LDJ Productions, New York Fashion Week, the MoMA in New York City and Japan, Tommy Hilfiger, Ann Taylor, Fendi and venture-backed teams. Countercult carries the practice into founder-built product and software.
Brand, product, customer journey, partnerships and market entry.
My New York work is connected to Berlin and Europe rather than separated from them. I can help a US-facing company read European context, or help a European company build a proposition that can travel into New York without losing its character.
The goal is not a better-looking deck. It is a company people can understand, use, trust, join, buy from, partner with or remember. That may require brand architecture, product strategy, technology direction, market entry, cultural intelligence or all of them at once.
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