Cross-border creative direction and market entry between New York, Berlin, Europe and the US.
01focus
Market research
Research, local relationships and a clear reason to enter.
02proof
Market entry plan
Brand, product, partnerships, experiences and market entry.
03next
New York and Berlin are working contexts
They are different ways of reading culture, commerce, independence, scale and access. Working across them helps me see what can travel, what needs translation and what should be rebuilt for the next context.