01focus
Company and product strategy
I connect the name, proposition, product, website and market story.
practice / startups and product
Startup branding and product strategy
Brand and product strategy for founders and venture-backed teams.
02proof
Services
Positioning, naming, brand architecture, product definition, UX and launch.
03next
Built from the founder side too
Countercult is my own founder-built cultural infrastructure. I have had to make the product, public network, editorial route, operating logic and commercial path work together. That experience changes the quality of the questions I bring into someone else’s company.
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