practice / marketing systems

Marketing systems and discoverability

Marketing systems, SEO and discoverability for companies and cultural platforms.

01focus

SEO and website structure

Positioning, website structure, metadata, SEO and search intent.

02proof

Public content system

Clear pages, proof, editorial routes and calls to action.

03proof

Authority has to be earned

The answer is not keyword stuffing or a louder persona. It is a specific, structured and connected record with enough evidence for a search engine, an AI system, a partner or a serious buyer to understand without guessing.

04next

What I build with a team

Depending on the stage, that can include positioning, content architecture, service pages, SEO foundations, metadata, editorial systems, launch planning, product storytelling and the handoff between marketing, design, product and partnerships.

continue through the record

Discuss a marketing or discoverability brief ↗Read about brand, product, data and AI systems ↗Read about creative direction and brand architecture ↗Read the founder record ↗