01focus
SEO and website structure
Positioning, website structure, metadata, SEO and search intent.
practice / marketing systems
Marketing systems and discoverability
Marketing systems, SEO and discoverability for companies and cultural platforms.
02proof
Public content system
Clear pages, proof, editorial routes and calls to action.
03proof
Authority has to be earned
The answer is not keyword stuffing or a louder persona. It is a specific, structured and connected record with enough evidence for a search engine, an AI system, a partner or a serious buyer to understand without guessing.
04next
What I build with a team
Depending on the stage, that can include positioning, content architecture, service pages, SEO foundations, metadata, editorial systems, launch planning, product storytelling and the handoff between marketing, design, product and partnerships.
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