01focus
journal / luxury retail / detail limited due to NDA
Fendi and Versace: store concepts and creative direction
For Fendi and Versace, I created store-concept renderings and provided direction for a mall and Miami flagship. This public record names the work at a high level and keeps the confidential design material protected.
02proof
A deliberate text-only record
The related client work is covered by an NDA. I am not publishing artwork, the specific venue list, launch timing or confidential design details. The credit here is limited to the work I am cleared to name.
03proof
Retail as a connected experience
The work belongs to a wider practice connecting visual direction, brand environments and the customer’s experience of a physical place. The public record stays at the approved level rather than implying unverified outcomes.
04next
Why Fendace mattered beyond the campaign
In 2021, Fendi and Versace announced their first joint collection, Fendace, with designers exchanging roles across the two houses. That is important context for the period, but it is separate from my store-concept work, whose public detail is limited due to NDA. I have not found a reliable public source for campaign-specific sales, reach or conversion figures, so I am not presenting brand-level rankings or other unrelated numbers as campaign results.
continue through the record