A marketing budget built from selected sales

The Countercult Fund is a business-owned, transaction-linked marketing budget for paid local creative work. A participating business chooses eligible sales and contribution logic, keeps the reserve in its own business, and builds it toward a useful commissioning benchmark. Countercult recommends a possible allocation and supports the brief, matching, and delivery. The business hires and pays creative workers directly. Countercult does not hold the reserve or take a cut, and the Fund is not a grant.

Questions about the Countercult Fund

What is the Countercult Fund?

It is a business-owned, transaction-linked marketing budget. A business chooses selected sales, sets the contribution logic, and keeps the reserve to pay for defined local creative work.

Who holds the reserve?

The participating business keeps the reserve in its own business and pays contracted creative workers directly. Countercult does not hold the money or take a cut.

Is the Countercult Fund a grant?

No. It is a commercial budget built from selected transactions, not a grant, donation pool, bank, lender, payment processor, or consumer financial service.

What does Countercult do?

When the reserve reaches a useful benchmark, Countercult recommends an allocation and can help define the brief, match local creative workers, support production, and record results.

What can the budget commission?

Depending on the brief and available budget, paid work can include artist commissions, photography, writing, workshops, live programming, cultural research, visitor experiences, or work with local cultural spaces.