Shona Neary works across creative culture, technology, business and globalization
I connect cultural practice, digital products, commercial models and cross-border markets. I founded Countercult to build cultural and economic infrastructure through that work.
Selected work and founder-built products
My record includes MoMA, Tommy Hilfiger, Ann Taylor, Sunday Natural, venture-backed technology teams and Countercult.
AI product strategy and prototyping
I help teams shape AI products around real user needs, from product definition and prototype to a practical build plan. I start with the work and the people involved, not with a model.
Read about the service and Countercult case study