← back to journal

Substack reprintRural culture · open source · creative infrastructure2025-11-03

From Street Rat to Rural Hackers

An artist-founder’s dispatch from the edge of technology and art, building more useful cultural infrastructure from Berlin to rural Galicia.

By Shona Neary, artist, founder, and cultural strategist.

Archive note
This is Shona’s original Countercult writing, republished from the Business Creatives Substack with permission.

read the original on Substack ↗

dispatches from the edge of tech, art, and survival of who we all are JOIN OUR CULT

CounterCult's avatarShona the Artist & THE FLOOR's avatar

CounterCult and Shona the Artist & THE FLOOR

Nov 03, 2025

1

2

UPDATES

We’re growing. Fast.

What started as a street rat idea 🐀 is turning into a vagabond crew, one getting money and resources into the right places in culture.

(ALSO get 30 euro in free stickers of your designs if u comment on this newsletter and share hehe)

Also please subscribe as it truly helps our community out A LOT! And its free :)

We are actual street rats of Berlin

This week we’re interviewing potential CTO / tech people, aka the brains who can help us merge the 🧩 left + right sides.

Creatively? We’re overflowing 🎨

Analytically? Time to level up 🧮

And while that’s happening, we’ll be in 🇫🇷 Paris and 🇪🇸 Galicia, Spain, linking up with rural hackers + builders who are redefining what “innovation” even means.

The contrast is beautiful: code + countryside, culture + tech 🌾💻

We’ve had some wildly qualified applicants (still a little shocked tbh 😭).

And since it’s not a paid role yet, the fact that folks are showing up purely to build something real with us? 🔥

That’s huge.

It feels like everyone’s trying to solve the same problem, just from different corners of the map 🗺️

Where we’re headed

We’re expanding from a simple marketplace/map site into a larger open-source platform.

That means:

🛑 current site = paused (cocooning 🐛🦋)

🚀 new ship = in the works

🏴‍☠️ still recruiting our ragtag crew

It’s strategy mode now.

Still messy. Still scrappy. That’s a promise.

🌍 What’s next

Here’s what’s cooking:

CREATIVE FEATURE

Surprise it’s me. Sketchy Shona. Realized it’s time to use my ego and show yall what I’m up to as one of the founders of CounterCult, but also myself as a career artist.

More about Sho

OPPORTUNITIES

✍️ 1) Shakespeare & Company “Tumbleweeding” Residency – Free/Funded (Paris)

🏞️ 2) Locust Projects – Funded Exhibition Call (USA)

🎨 3) ACRE Residency – Funded option (USA)

🌍 4) Culture Moves Europe – Funded Grant (Europe)

🧱 5) La Napoule Art Foundation Residency – Free/Funded (French Riviera) APPLY TODAY

FREEBIES

Become a Podcast Guest:

Yes, we started a podcast sharing local artists and subculture stories of real life, inspiration, and how the pay the bills. Full podcast coming soon, but check out our teasers on our social media.

Your own free stickers:

Get 30 euro in whatever sticker design you want for free! Comment on this newsletter and we’ll send you the code :)

thanks!

Thank you for your time and continued support. Your engagement means the world to us. Let us know what you think of our newsletter in the comments. :)

###### Well, that’s all for the next two weeks! If you want more opportunities and updates, more often, make sure to check out our stories and posts on INSTAGRAM, since we only feature our most curated picks in this newsletter.

###### Stay creative!

-Sho

#CreativeCommunity #ArtistsOnSubstack #IndependentArtists #SupportCreatives #ArtLife #ArtistOpportunities #CreativeFunding #ResidencyOpenCall #FundedResidencies #InternationalArtists #GlobalResidency #BerlinArtScene #ParisResidency #JapanResidency #ArtAndTech #HackTheSystem #CreativeCollaboration #DevelopersWanted #SubstackNewsletter #CreativeNews #ArtistUpdates #CommunityNewsletter #ArtNewsletter

Thanks for reading Business Creatives! Subscribe for free to receive new posts and support my work.

Shona the Artist & THE FLOOR's avatar

1 Like

1

2

| | | | --- | --- | | Shona the Artist & THE FLOOR's avatar | A guest post by

| | | | --- | --- | | Shona the Artist & THE FLOOR<br>An honest look at what a crusty New York artist based in Berlin does attempting to travel the world creating art with people, paying the tax man, running Countercult & curating THE FLOOR. | Subscribe to Shona | |

Have a place, tourism, or cultural-development brief?
Countercult Studios works as a contractor or specialist delivery partner on research, mapping, cultural strategy, campaigns, experiences, commissions, archives, and production.

start a place project →

Originally published on Countercult’s Business Creatives Substack. This is a faithful reprint from 2025-11-03; time-sensitive opportunities and event details may have changed.

editorial process: Our Journals are pulled from our writings over the years to get information out as quickly and as widely as possible, and to get to what matters: finding each other and claiming our seat in the circular economy. Some ideas overlap between Shona Neary's work on cultural infrastructure and their artist practice as Sketchy Shona. AI is a tool for infrastructure, not for creating Journal writing or artists' work. We welcome original reporting and pitches from journalists and independent publishers.

countercult updates

Stay close to the work.

Get Countercult notes from Shona Neary by email: independent culture, creative direction, and the work behind the platform.

Countercult was mainly built by Shona Neary with artists, cultural workers, collaborators, and supporters. The public Network makes cultural value visible, Studios delivers paid work, and the Countercult Fund creates budgets for paid local creative work. Shona's separate artist practice is Sketchy Shona.