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Substack reprintRural culture · open source · creative infrastructure2025-11-03

From Street Rat to Rural Hackers

An artist-founder’s dispatch from the edge of technology and art, building more useful cultural infrastructure from Berlin to rural Galicia.

By Shona Neary, artist, founder, and cultural strategist.

Archive note
This is Shona’s original Countercult writing, republished from the Business Creatives Substack with permission.

read the original on Substack ↗

dispatches from the edge of tech, art, and survival of who we all are JOIN OUR CULT

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CounterCult and Shona the Artist & THE FLOOR

Nov 03, 2025

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UPDATES

We’re growing. Fast.

What started as a street rat idea 🐀 is turning into a vagabond crew, one getting money and resources into the right places in culture.

(ALSO get 30 euro in free stickers of your designs if u comment on this newsletter and share hehe)

Also please subscribe as it truly helps our community out A LOT! And its free :)

We are actual street rats of Berlin

This week we’re interviewing potential CTO / tech people, aka the brains who can help us merge the 🧩 left + right sides.

Creatively? We’re overflowing 🎨

Analytically? Time to level up 🧮

And while that’s happening, we’ll be in 🇫🇷 Paris and 🇪🇸 Galicia, Spain, linking up with rural hackers + builders who are redefining what “innovation” even means.

The contrast is beautiful: code + countryside, culture + tech 🌾💻

We’ve had some wildly qualified applicants (still a little shocked tbh 😭).

And since it’s not a paid role yet, the fact that folks are showing up purely to build something real with us? 🔥

That’s huge.

It feels like everyone’s trying to solve the same problem, just from different corners of the map 🗺️

Where we’re headed

We’re expanding from a simple marketplace/map site into a larger open-source platform.

That means:

🛑 current site = paused (cocooning 🐛🦋)

🚀 new ship = in the works

🏴‍☠️ still recruiting our ragtag crew

It’s strategy mode now.

Still messy. Still scrappy. That’s a promise.

🌍 What’s next

Here’s what’s cooking:

CREATIVE FEATURE

Surprise it’s me. Sketchy Shona. Realized it’s time to use my ego and show yall what I’m up to as one of the founders of CounterCult, but also myself as a career artist.

More about Sho

OPPORTUNITIES

✍️ 1) Shakespeare & Company “Tumbleweeding” Residency – Free/Funded (Paris)

🏞️ 2) Locust Projects – Funded Exhibition Call (USA)

🎨 3) ACRE Residency – Funded option (USA)

🌍 4) Culture Moves Europe – Funded Grant (Europe)

🧱 5) La Napoule Art Foundation Residency – Free/Funded (French Riviera) APPLY TODAY

FREEBIES

Become a Podcast Guest:

Yes, we started a podcast sharing local artists and subculture stories of real life, inspiration, and how the pay the bills. Full podcast coming soon, but check out our teasers on our social media.

Your own free stickers:

Get 30 euro in whatever sticker design you want for free! Comment on this newsletter and we’ll send you the code :)

thanks!

Thank you for your time and continued support. Your engagement means the world to us. Let us know what you think of our newsletter in the comments. :)

###### Well, that’s all for the next two weeks! If you want more opportunities and updates, more often, make sure to check out our stories and posts on INSTAGRAM, since we only feature our most curated picks in this newsletter.

###### Stay creative!

-Sho

#CreativeCommunity #ArtistsOnSubstack #IndependentArtists #SupportCreatives #ArtLife #ArtistOpportunities #CreativeFunding #ResidencyOpenCall #FundedResidencies #InternationalArtists #GlobalResidency #BerlinArtScene #ParisResidency #JapanResidency #ArtAndTech #HackTheSystem #CreativeCollaboration #DevelopersWanted #SubstackNewsletter #CreativeNews #ArtistUpdates #CommunityNewsletter #ArtNewsletter

Thanks for reading Business Creatives! Subscribe for free to receive new posts and support my work.

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| | | | --- | --- | | Shona the Artist & THE FLOOR's avatar | A guest post by

| | | | --- | --- | | Shona the Artist & THE FLOOR<br>An honest look at what a crusty New York artist based in Berlin does attempting to travel the world creating art with people, paying the tax man, running Countercult & curating THE FLOOR. | Subscribe to Shona | |

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Originally published on Countercult’s Business Creatives Substack. This is a faithful reprint from 2025-11-03; time-sensitive opportunities and event details may have changed.

How this Journal is made: Countercult publishes writing from years of work across independent culture, local economies, artist-led technology, and place. These essays, field notes, guides, and case studies make that knowledge useful and help artists, operators, and commissioners find one another. The Journal is human-authored; AI supports infrastructure, not authorship or artists' work. We welcome original reporting and pitches from journalists and independent publishers.

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The Countercult model: Countercult is one connected system linking local knowledge and open-source technology to business activity, cultural funding, property, cultural spaces, and education. Its aim is to help places build lasting local value and grow globally without imposing one template on every community.