← back to journal

Countercult Journal essayTechnology · underground culture · cultural infrastructure2026-09-26

Cyberpunk as a Question of Who Builds the System

I use cyberpunk as a lens for asking who shapes technology, how underground culture is represented, and what cultural infrastructure should make possible.

By Shona Neary, founder of Countercult.

When people call something cyberpunk, they often mean a visual mood. I am more interested in an older question: who gets to use technology, who gets to shape it, and what happens to the culture that technology takes as its subject?

A specific history, not a fixed formula

In his 1986 preface to Mirrorshades, science-fiction writer and editor Bruce Sterling described a meeting of high technology and the contemporary pop underground. He was describing a particular literary and cultural moment, not giving us a permanent formula for every counterculture. He also said there was no typical cyberpunk writer. The Routledge Companion to Cyberpunk Culture shows how the discussion later moved across film, music, fashion, games, activism, and different regional and political histories.

That history matters because technology does not arrive outside culture. It carries assumptions about whose knowledge counts, which relationships become legible, and who is expected to adapt. Cyberpunk is not one answer to those questions. It is one useful place to encounter them.

Visibility does not automatically create agency

A platform can make a person, place, or scene easier to find. That can open a useful route to a visit, collaboration, or commission. It can also flatten a relationship into a listing, remove context, or make a piece of information travel farther than the person who shared it intended.

I do not think public visibility is the same as cultural support. A useful record should help someone understand what is there and what kind of approach may be appropriate. It should not imply that every person is available, every address should be public, or every relationship is an opportunity for somebody else to extract.

Do not romanticize the conditions around the work

Eurostat estimates that 8.9 million people were in cultural employment in the EU in 2025, equal to 4.3% of total EU employment. It reports that 31.6% of people in cultural employment were self-employed, compared with 13.7% across total employment. Eurostat's category combines cultural occupations and cultural economic activities. It is not a count of artists alone, and self-employment by itself does not measure income or hardship.

I include the distinction because independent culture should not be described as more authentic when people are carrying the cost of unstable work. The figures do not prove that every cultural worker needs the same thing. They do make it harder to treat the economic conditions around culture as a side issue.

Technology can be appropriated without being innocent

Cyberpunk criticism has often held two ideas together: people can take up and redirect technology, while remaining caught inside systems they did not design. In his study of cyberpunk criticism, Simon Ayling describes this tension around technology and social progress. I find that more useful than saying technology is either liberation or the problem itself.

Every platform still makes decisions about its records, access, maintenance, and ownership. If those decisions are hidden, calling a system independent does not make it so. The work is to keep asking who can shape the tool, whose consent it depends on, and where the value goes.

What this has to do with Countercult

I am building Countercult as cultural and economic infrastructure. The Network supports public discovery; protected member context stays separate; Countercult Studios delivers defined paid briefs; and the Countercult Fund uses client-held budgets for selected local creative work, with clients paying artists and Studios separately. These are related parts of the project, not one automated loop. I have written more about those boundaries in What Countercult Publishes, Protects, and Builds.

I do not need to call Countercult cyberpunk to make the connection. I can use the history as a prompt to ask whether the people who make culture are present when the systems around culture are designed. If technology is going to mediate discovery, access, and money, then cultural knowledge and consent have to shape the infrastructure too.

The useful question is not whether a system looks rebellious. It is whether the people building culture can shape the record, set its boundaries, and take part in what comes next.

Working on a place, destination, or cultural-development brief?
Countercult Studios connects cultural research, local context, strategy, and paid delivery.

explore place strategy →

This essay uses cyberpunk as a historical lens, not a formal classification of Countercult. The Eurostat figures describe a defined EU cultural-employment measure and do not measure income adequacy or conditions for all artists.

countercult updates

Get the Countercult Journal by email.

Receive essays, field notes, buyer guides, and case studies by Shona Neary and the Countercult team, about independent culture, local economies, and artist-led infrastructure.

The Countercult model: Countercult is one connected system linking local knowledge and open-source technology to business activity, cultural funding, property, cultural spaces, and education. Its aim is to help places build lasting local value and grow globally without imposing one template on every community.

This piece was informed by Shona Neary’s writing, conversations, and thinking around independent culture, artists, and place.

How this Journal is made: Countercult publishes writing from years of work across independent culture, local economies, artist-led technology, and place. These essays, field notes, guides, and case studies make that knowledge useful and help artists, operators, and commissioners find one another. The Journal is human-authored; AI supports infrastructure, not authorship or artists' work. We welcome original reporting and pitches from journalists and independent publishers.